June 5, 2019
Current role: Workshop Host
Dr. Aletta Smits is head of research at “Human Experience & Media Design”, a research group at Utrecht Applied University in The Netherlands. She pairs her research with being a passionate teacher on UX Design, Behaviorial Influence, and Data learning. Together with Erik Hekman, she has developed the master program Datadriven Design. With their students they develop datadriven concepts that are both practically applicable and rigorously rooted in academic research. Her own research focuses on the subtle patterns in behavioral data, generated by e.g. respondents on surveys, and designing interventions to coursecorrect when a loss of commitment is predicted.