Aletta Smits

Current role: Workshop Host

Dr. Aletta Smits is head of research at “Human Experience & Media Design”, a research group at Utrecht Applied University in The Netherlands. She pairs her research with being a passionate teacher on UX Design, Behaviorial Influence, and Data learning. Together with Erik Hekman, she has developed the master program Data­driven Design. With their students they develop data­driven concepts that are both practically applicable and rigorously rooted in academic research. Her own research focuses on the subtle patterns in behavioral data, generated by e.g. respondents on surveys, and designing interventions to course­correct when a loss of commitment is predicted.

EuroIA talks

• Understanding Users Through Natural Language Processing (2019 Workshop)