Asha Fereydouni

Current role: Speaker

Asha Fereydouni is a Senior UX Researcher and Research Partner at UserZoom, where he’s grown the UX capacity of a range of customers including, Kaiser Permanente, Facebook, McKesson, and the New York Times. He serves on the organizing committee of SF Design Week, and holds a MS in the Social Science of the Internet from the University of Oxford. He has presented for the Oxford Internet Institute, UXPA International Conference, the Association of Registered Graphic Designers, the Information Architecture Conference, and the HowTheLightGetsIn Festival, among others. His writing has been published by UX Magazine, the San Francisco Chronicle, and Salon.

EuroIA talks

• Telling your UX Metrics Story: Moving from UX Insights to product changes with the 21st Century Metrics Model (2019 Talk)