Liga Letina
Liga Letina
Current role: Workshop Host
As Head of UX/Service design at If P&C Insurance, she has been responsible for introducing UX and Service design in previously engineeringled, classical finance industry company. She has learned to merge UX and service design sprints with quick and actionable outputs for Agile development teams. Previously worked as UX Researcher & service designer, has got experience working in both agency side and inhouse, and has designed various web and mobile applications for FinTech (insurance & banking & fintech startups), telco as well as for government institutions as well as services for the health industry. She is also UX Riga conference founder/curator and passionate to share her learnings about UX and service design with other digital product makers.