Maps & Markers: Crafting a strategy to transform your design team

2018 Talk


We all dream of working in organizations where design is respected, valued and impactful. What if we could actually make that dream a reality?

Two years ago, the design team at PlanGrid was understaffed and hamstrung. Today, the team has tripled in size and is treated as a strategic partner and the customer-centric “conscience” of the company. This has empowered the team to create software experiences that are radically transforming people’s lives. Learn how they achieved this while navigating the chaos of a fast-paced organization.

This talk will introduce the Vision Map: a tool for transforming and empowering your design team. You’ll learn how to get alignment on your vision, assemble your team, and choose the right tactics. You’ll hear examples of how we applied this at PlanGrid, along with practical tips and real-world stories.

By the end of this session, you’ll know how to:

  • Identify where your organization is at today and where it needs to go

  • Assemble the right team and allies to accompany you on your journey

  • Choose the right tactics to reach your vision

This talk is accompanied by worksheets and resources you can use with your team, which will also be made available online. You’ll leave with everything you need to chart your course to the design team of your dreams.

About the speaker(s)

Alissa Briggs is Director of Design at Autodesk. She’s a strategic and energetic leader, speaker, and coach with a successful track record of scaling top­notch design, research, and content organizations. Alissa was Head of Design at PlanGrid, where she scaled the department 4x and led the team through a successful acquisition. Previously, she was Director of User Experience at Brigade, the world’s first network for voters. She also led design teams at Intuit that supported 15+ product lines powering prosperity around the world. As an active member of the design community, Alissa has spoken at Enterprise UX, UXPA, EuroIA, SXSW, and other top conferences around the world. She has been featured by FastCo.Design, O’Reilly Media, and other industry publications. Alissa holds advanced degrees in Human­Computer Interaction and Computer Science from Carnegie Mellon University. In her free time, you can find her tweeting @alissadesigns, designing wearable electronics, and exploring the great outdoors.