Alberta Soranzo

Advisory Board Member


An incorrigible nomad, Alberta has lived and worked in Italy and California and is now based in London, UK.

Alberta specialises in leading multi disciplinary teams that focus on the creation and delivery of future-friendly services and outcomes that are rooted in systemic understanding and unlock value for organisations and their customers.

Unafraid of challenging conventions, Alberta puts people at the heart of her design process, connects decision-making to impact, and contends that you should always under promise and then over deliver.

Alberta’s recent roles include transformation design director at Lloyds and experience design director at digital agencies in London and at UCLA in California. She has a long track record of leading strategic projects for global brands, including Oracle, Sun Microsystems, Center for Disease Control and Prevention, UCLA, HSBC, Deutsche Bank, RBS, BUPA, The Co-operative Group, EDF, Nuffield Health and T.Rowe Price.

When she’s looking to escape the world of design and transformation, Alberta plays ice hockey, lifts weights and tries to keep up with the crazy life of her teenage daughters.