Aletta Smits



Dr. Aletta Smits is associate professor “Human Experience & Media Design”, a research group at Utrecht University of Applied Sciences in The Netherlands. As a linguist and a data scientist she uses the combination of those skills to develop tools such as Dabanga, but also questionnaires to aid teenagers in trouble. She pairs her research with being a passionate teacher on UX Design, Behaviorial Influence, and Data learning. Together with Erik Hekman, she has developed the master program Data­driven Design. With their students they develop data­driven concepts that are both practically applicable and rigorously rooted in academic research.