ABOUT
Jesmond Allen has more than 20 years experience as a design leader and UX specialist. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams. Previously, she was Head of UX at Bristol consultancy cxpartners. Jesmond is co-author of the practical UX manual, Smashing UX: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the desig process produces. You can find her on Twitter @jesmond