Marianne Sweeny

Marianne Sweeny

Past roles: Speaker and Workshop Host

Marianne Sweeny considers herself a Search Information Architect, that would be an IA with deep experience in user experience, search engine optimization (SEO) and content strategy. Marianne first started advocating the relationship between information architecture, user experience and search engines seven years ago. Google made her seeming heresy dogma with Panda, their first step towards a user experience model of relevance ranking. She is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.

Marianne is president of the Information Architecture Institute, co-chair of the 2017 IA Summit and determined to get more IA, UX and content professionals aware of their influence over the development and performance of artificially intelligent systems.

See more at Daedalus Information System

EuroIA talks