Priority guides, Page tables, OOUX, the Core model, the Container model… ? A practical guide to prioritizing content.

Talk + Q&A | Tuesday 22nd September, 4:30pm – 4:50pm CEST,

In my daily practice as information architect working for clients on the structure and design of pages for websites, intranets and application, one of the recurring challenges is to have a client team make choices in selecting the right content to display on a page, prioritizing the content (what comes first on the page), linking the page content in a meaningful way to other content, and adding the right call to actions (CTA’s) to the page. Of course, this problem is not new. In the past 10 to 15 years, a range of models/tools have emerged to help you tackle this: Page description diagrams, the Core model, Priority guides, OOUX, Page tables, the Container model…. basically, they are all about listing the content and CTA’s needed on a page and prioritizing them in a mobile-first way. These different models/tools do very similar things but not exactly the same, so which one should you choose?

 In the past years, I have been trying out these different models and used them in different projects. I have discovered for instance that priority guides work really well when you want to include actual content and want to leave out the design/wireframing aspect completely. Cores & paths are great to start with early on in a project, can be applied in almost every situation, even when you don’t have a classification for your site yet, but go less in depth and lack the prioritization element. OOUX is great for its practical, workshop-friendly step-by-step sticky notes process and the idea of “nested objects”. In this talk I will share these findings, show examples from projects, explain the pros and cons of each tool/model, and guide you in making the right choice of tools depending on the context. I will even show you how you can combine elements of different tools into your own version of them.

Koen Peters

Workshop host and speaker